- 50 Dizengoff St, Tel Aviv
- Tel Aviv City Center
- Sun-Thu: 10:00 am-10:00 pm Fri: 10:00 am-5:00 pm sat: after the Shabbat: 10:00 pm
- Paid parking is available
This unique shopping center is considered the first Israeli shopping mall and was built in the 1970s at the corner of Dizengoff and King George streets.
Because of the year it was built, its shape might not necessarily remind people of a modern shopping mall, with its long and endless corridors that stretch over the two sides of the road, and it might be a little tricky to get around, but it is extremely popular among the Tel Aviv crowd and consists of 400 stores and businesses with brands like Accessorize, American Eagle, Mac, Nine West and Mango, it has two movie cinemas, two gyms and a swimming pool on the roof top.